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Youvoralogy
All things perfume!
The brightness of diyas, the scent of ghee-laden sweets and the general cacophony of laughter and joy—the festival of lights is nearly here! As you get busy with decoration and invitations, don’t forget to treat the special people in your life!
Mother, sister, wife, partner or friend—if you’re lo...
Have you heard the term ‘armchair travel’? It’s about going to faraway places without leaving your home. And the best way to do so? Through perfumes!
A whiff of tuberose can take you back to your grandparent’s house. The scent of filter coffee can remind you of your college days. After all, scent...
The fragrance industry has witnessed a marked shift towards unisex perfumes in recent years. Scent today are breaking away from conventional gender norms that have defined the perfume world for a long time. The rise in gender-neutral perfumes reflects the broader changes in society, where self-ex...
Only a few days to go to the biggest celebration in the City of Joy! Your schedule is packed with pandal-hopping and parties. Shopping for clothes is done and you already know how you will style them. However, besides the right shoes, belt and bag, your outfit for Durga Puja is incomplete with th...
Concentrated perfumes or attar is an olfactory manifestation of geographies and cultures. From the Middle East to India, the millennial-old history of this long-lasting perfume is rich and still the favourite for many people.
How have concentrated perfumes been popular for aeons? The answer is s...
Your sense of dress reveals a lot about your personality, as can your hair or makeup. While your style aesthetic can be glimpsed across the room, your signature scent is a more intimate and nuanced way of divulging who you are—or desire to be.
For many, a signature scent is a subconscious way to ...
Despite the year-long arguments and the constant fights over who gets the last slice of pizza, life would be too boring without your brother! He’s your constant friend and snack rival. He’s been here through it all. So, make this Raksha Bandhan extra special with Youvora!
Most men like fragrance...
It is that time of the year again. You claim to know your sister well but when it comes to gifting her for Raksha Bandhan, you are suddenly low on inspiration. Especially when she expects you to blow her mind away with the perfect gift!
Don’t worry, we’re here to rescue you! We assure you that ou...
Waking up early, breakfasting with your family as the gentle call of suhoor slowly wakes you up. As you spend the rest of the day, reflecting and doing, you feel the warmth in your chest. Then, right before it’s time to break the fast, there’s casual chaos in every household, trying to get things...
As the ninth month of the Islamic calendar begins, devout believers all over the world are observing it with fasting and prayer. A question that many perfume lovers commonly ask during Ramadan is, “Can I wear perfume?”
The answer is yes! As the Fatwas of the Standing Committee states:
“All smel...
It’s widely believed—studied and confirmed—that certain colours are tied to specific emotions. Yellow for joy, red for passion, green for nature, and so on. Did you know that perfumes come in various shades too? Choose your perfumes for Holi with us!
Purple Decadence
A rich, fun colour that just...
Much of the world today turns to social media to find new things. The latest (well, from 2023 onwards) new thing is Arabian perfumes. The sudden popularity is justified!
However, true perfume lovers know that Arabian perfumes have always been the most stunning creations. Made from a heavier conce...

Fragrances have a stronger link to memory and emotion than any other senses. They can enhance your mood and change your behaviour. They play a huge role in how you feel and have the power to evoke a range of emotions—confidence, happiness, relaxation and more.
At Youvora, therefore, we believe in bringing you the best, most luxurious fragrances that enhance your confidence and elevate your aura.