Youvoralogy — concentrated perfumes

Concentrated perfumes or attar is an olfactory manifestation of geographies and cultures. From the Middle East to India, the millennial-old history of this long-lasting perfume is rich and still the favourite for many people.  How have concentrated perfumes been popular for aeons? The answer is simple! Let us explain. Understanding Attar Attar is derived from itr, the Arabic or Persian word for perfume. It was just a simple definition for scent but it evolved into a stand-alone category of long-lasting perfumes made from natural ingredients such as herbs, essential oils and floral extracts. Lastly, the attar is always free of...

Waking up early, breakfasting with your family as the gentle call of suhoor slowly wakes you up. As you spend the rest of the day, reflecting and doing, you feel the warmth in your chest. Then, right before it’s time to break the fast, there’s casual chaos in every household, trying to get things ready! Prayer, reflection, fasting and community—these are the pillars that the sacred month of Ramadan rests on. There’s a beautiful simplicity in this routine. Alongside the spiritual traditions, fragrance plays an important role during this month. From the calming aroma of incense during prayers to the...

As the ninth month of the Islamic calendar begins, devout believers all over the world are observing it with fasting and prayer. A question that many perfume lovers commonly ask during Ramadan is, “Can I wear perfume?”  The answer is yes! As the Fatwas of the Standing Committee states:  “All smells and fragrances in general, whether perfumes or otherwise, do not invalidate the fast in Ramadaan or at other times, whether the fast is obligatory or naafil.” If you inhale powdered musk or incense, that would break your fast. But EDPs or concentrated perfumes are fine! Here are some of...